Well today I tried to go to breakfast with a friend. I say tried because it became quite an adventure. We are not at home so we would pull into a place, go in, then we had to leave. They used foam cups and he will not drink out of a foam cup. We did this 3 times before we FINALLY found a place he could get a cup of coffee. Remember this is a $2.00 cup of coffee at most and we spent more than that in gas much less time driving from place to place. The reason why he cared so much? He said studies show that hot drinks leach the toxins from foam and that gets into his body. He also will not eat anywhere that uses a microwave including his home because the excitement of the water molecules breaks down anti oxidants and creates free radicals. This guy is my customer. This guy will pay for chemical free cleaning. He cares if there is chemical residue on his floor, shower, and counters. He knows natural does not mean safe. This guy cares a lot and it is not a price decision it is a health and life decision for him. He spent 45 minutes looking for a place to give him coffee in a paper cup this morning. A bi weekly customer will generate $3,000 - $4,000 a year in revenue so I only need to find 250 people like him to hit $1,000,000 in revenue.
My nemesis this morning